Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP)

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This is a podcast episode titled, Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP). The summary for this episode is: <p>Ursula Ayrout is CEO at <a href="https://www.measureco.com/">Measure</a> and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO.</p><p>***</p><p>This episode is brought to you by <strong>Oribi</strong>, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit <a href="http://oribi.io/dgmg">oribi.io/dgmg</a>. Use the coupon code <strong>DGMG </strong>and get 20% off any plan.</p><p>This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  <a href="http://www.lemonpie.fm/">www.lemonpie.fm</a> and tell them I sent you.</p><p>If you're looking for your next role, check out <a href="https://dgmgjobs.com/"><strong>DGMG Jobs</strong></a> -- the place to go to find B2B marketing jobs you’d actually want.</p><p><strong>PS.</strong> You can checkout Ursula's marketing template she walks through during this episode (and download for your own use) <a href="https://dgmg.davegerhardt.com/offers/YdAWQU7w/checkout">inside of DGMG University.</a></p>

DESCRIPTION

Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO.

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This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. You can checkout Ursula's marketing template she walks through during this episode (and download for your own use) inside of DGMG University.