Twilio CMO Sara Varni

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This is a podcast episode titled, Twilio CMO Sara Varni. The summary for this episode is: <p>Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:</p><ul> <li>Managing a 250+ person marketing team</li> <li>The key metrics Twilio marketing reports on (and why you should simplify your metrics)</li> <li>The 4 Horseman of Pipeline</li> <li>The marketing team planning process</li> <li>Her path to CMO as a product marketer (and the different ways to come up as CMO)</li> <li>Working with the CEO as CMO and how to get on the same page</li> </ul><p><strong>PS.</strong> <a href="https://dgmg.supercast.tech/subscriptions/new?code=d3a927ad-7438-4212-8772-4bd7f0faf0f4">here's a secret offer to join DGMG for just $1</a>. Join 2,300+ B2B marketers in the DGMG community today. See you in there.</p><p><br>Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at <a href="http://www.usehatch.fm/">www.usehatch.fm</a>.</p>

DESCRIPTION

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:

  • Managing a 250+ person marketing team
  • The key metrics Twilio marketing reports on (and why you should simplify your metrics)
  • The 4 Horseman of Pipeline
  • The marketing team planning process
  • Her path to CMO as a product marketer (and the different ways to come up as CMO)
  • Working with the CEO as CMO and how to get on the same page

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.