Lauren Vaccarrello (CMO, Talend)

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This is a podcast episode titled, Lauren Vaccarrello (CMO, Talend). The summary for this episode is: <p>Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:</p><ul> <li>Her routines and rhythm's running 100+ person marketing org at Talend</li> <li>Running digital marketing at Salesforce</li> <li>The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)</li> <li>The two funnel approach to marketing -- generating demand in SMB and Enterprise segments</li> <li>Why marketing should own pipeline</li> </ul><p><strong>PS.</strong> <a href="https://dgmg.supercast.tech/subscriptions/new?code=d3a927ad-7438-4212-8772-4bd7f0faf0f4">here's a secret offer to join DGMG for just $1</a>. Join 2,300+ B2B marketers in the DGMG community today. See you in there.</p><p><br>Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at <a href="http://www.usehatch.fm/">www.usehatch.fm</a>.</p>

DESCRIPTION

Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:

  • Her routines and rhythm's running 100+ person marketing org at Talend
  • Running digital marketing at Salesforce
  • The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)
  • The two funnel approach to marketing -- generating demand in SMB and Enterprise segments
  • Why marketing should own pipeline

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.