How To Hire Marketers & Why Product Marketing Isn't Just Sales Enablement (Sara-Beth Anders, VP Marketing, Guild Education)

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This is a podcast episode titled, How To Hire Marketers & Why Product Marketing Isn't Just Sales Enablement (Sara-Beth Anders, VP Marketing, Guild Education). The summary for this episode is: <p><a href="https://www.linkedin.com/in/sarahbethanders/">Sara-Beth Anders</a> is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.</p><p>Get more good stuff at <a href="https://davegerhardt.com/">davegerhardt.com</a></p><p>This episode is brought to you by <strong>Oribi</strong>, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit <a href="http://oribi.io/dgmg">oribi.io/dgmg</a>. Use the coupon code <strong>DGMG </strong>and get 20% off any plan.</p><p>This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  <a href="http://www.lemonpie.fm/">www.lemonpie.fm</a> and tell them I sent you.</p><p>If you're looking for your next role, check out <strong>DGMG Jobs</strong> <a href="https://dgmgjobs.com/">https://dgmgjobs.com/</a> the place to go to find B2B marketing jobs you’d actually want.</p>

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Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.