Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh)

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This is a podcast episode titled, Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh). The summary for this episode is: <p>Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:</p><ul> <li>Managing up to the CEO, the board, and Peter's 5 keys for doing it right</li> <li>How to work with CEO's/investors/board members who don't entirely understand what marketing does</li> <li>What to present in a board meeting</li> <li>How to get the CEO involved in marketing</li> <li>And more, of course :)</li> </ul><p><strong>PS.</strong> <a href="https://dgmg.supercast.tech/subscriptions/new?code=d3a927ad-7438-4212-8772-4bd7f0faf0f4">here's a secret offer to join DGMG for just $1</a>. Join 2,300+ B2B marketers in the DGMG community today. See you in there.</p><p><br>Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at <a href="http://www.usehatch.fm/">www.usehatch.fm</a>.</p>

DESCRIPTION

Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:

  • Managing up to the CEO, the board, and Peter's 5 keys for doing it right
  • How to work with CEO's/investors/board members who don't entirely understand what marketing does
  • What to present in a board meeting
  • How to get the CEO involved in marketing
  • And more, of course :)

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.