From 0 to $100 Million & Building A Strong Analytics Foundation (with ThoughtSpot CMO Scott Holden)

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This is a podcast episode titled, From 0 to $100 Million & Building A Strong Analytics Foundation (with ThoughtSpot CMO Scott Holden). The summary for this episode is: <p>Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.</p><p>Get more good stuff at <a href="https://davegerhardt.com/">davegerhardt.com</a></p><p>This episode is brought to you by <strong>Oribi</strong>, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit <a href="http://oribi.io/dgmg">oribi.io/dgmg</a>. Use the coupon code <strong>DGMG </strong>and get 20% off any plan.</p><p>This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  <a href="http://www.lemonpie.fm/">www.lemonpie.fm</a> and tell them I sent you.</p><p>If you're looking for your next role, check out <strong>DGMG Jobs</strong> <a href="https://dgmgjobs.com/">https://dgmgjobs.com/</a> the place to go to find B2B marketing jobs you’d actually want.</p>

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Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.